20 sure ways to improve search engine optimization for 2016 [Part 2]

From Part 1, we discussed how we can improve SEO for our website or squeeze page. SEO is a great way to get traffic organically especially when people are searching for a specific topic and keyword.  You can then convert those leads to potential prospects for your product or service. If you missed out on the first article please click here to read more on it.

21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.

22. When optimizing your blog posts, optimize your post title tag independently from your blog title.

23. The bottom line in SEO is Text, Links, Popularity, and Reputation.

24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.

25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.

26. Search engines like unique (keyword) content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.

27. If you absolutely MUST have your main page as a splash page that is all flash or one big image, place text and navigation links below the fold.

28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newsletters and e-zines.

29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.

30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.

31. Give them something to talk about. Link baiting is simply good content.

32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.

33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.

34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.

35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.

36. Get the owner or CEO Blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!

37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.

38. Use keyword rich captions with your images.

39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.

40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap. Sitemap will help your page get indexed but does not guarantee high page ranks.

RDM is a renowned digital marketing and social media management agency in Africa. We are the best in Lagos, Nigeria.

Pay Per Click (PPC) is a great way to get instant exposure on the major search engines. These come in the form of sponsored links, usually at the top or right-hand column of a search results page.

RDM will work with your budget, keywords and desired demographic to ensure your search engine campaign runs as effectively as possible, to enable you to receive optimum traffic to your website.

Whether you have a website designed and developed by RDM, or a third-party provider, we have an SEO offering to suit every budget. Contact us for more details.

We offer monthly (no contract) subscriptions to aid in increasing traffic to your website. We work on and off-site to make your address as popular and relevant organically, with great results!

Written by Stanley Okpala.

This is a feature by RDM