Why image matters

Image matters in the entertainment industry. Sounding like a star is important and image is as well.

You are the visual anchor for your brand. Your personal image shapes how people engage with you and think about you. It’s not just about your clothes, but also about your brand and body language.

While looking great is not just about positioning your brand, it helps empower you. Here are some tips to help you with your physical representation:

Use your image to support your music

Your appearance can serve as another way for people to describe your music. You can use it to establish your identity in a particular genre of music.

Case study: Wizkid

Wizkid is an afrobeats/ pop singer. This is obvious from his music, but his appearance also channels this. The ‘Ojuelegba’ crooner shares similar fashion styles to many of his young fans.

Your image passes across a message

Before anyone even hears your music, the only thing that matters is how you look and how you act. Eventually once they hear your music, this becomes the one thing that matters.

Case study: Banky W

Banky W is a singer, songwriter and the co-owner of a record label. The Empire Mates Entertainment boss has over the years mastered the art of channelling these two professions of his in his dress sense by dressing smart both on and off stage.

Be comfortable and dress appropriately for every occasion

Comfort is key. If you wear clothes you are uncomfortable in, people will be able to tell and this of course will affect your confidence levels.

You also need to be aware of how to dress for performances, business meetings and any other engagements

Case study: Tiwa Savage

If you notice Tiwa Savage’s style, she dresses according to the event. For her onstage performances, you’ll most likely see her in shorts, crop tops and skin-tight outfits. But at press conferences and interviews, she’s always covered up.

Find your unique style

You because you are in the limelight does not mean you have to follow trends. In recent times, it has become obvious many entertainment lovers follow the trends from the West. Just because Kanye West rocks the new Adidas Yeezy Boost does not mean you need to as well.

Case study: Asa

Asa’s style exudes confidence. We’ve seen her transition over the years from a bit of a tomboy to a woman of grace and elegance. Her style and appearance compliment the music she puts out.

Stand out

Case study: Goldie

Standing out was one thing that the late Goldie did well. She was described as the Lady Gaga of Nigeria for her bold, eccentric looks.

Your personal image should suit your personality, but there’s only how far this can get you. The music is the most important thing.

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