Kobe Bryant and Lionel Messi feature in best ad of the decade

Reports have revealed that a 2014 Turkish Airlines commercial in which two sports legends, Kobe Bryant and Lionel Messi playfully battle it out for the best selfie was crowned the top ad of the YouTube age, based on a popular vote between 20 hugely popular nominees.

The video-hosting giant teamed with the Webby Awards to make the list in honor of its 10-year anniversary.

The top ad was the least critically lauded of the otherwise award-winning campaigns, but by far the most watched, with 140 million views.

Trailing behind it in second place was a three-foot Star Wars villain who masters the force to lock his dad's Volkswagen, to the tune of 62 million views. Procter & Gamble's Always, Volvo and Dove ads finished out the top five.

YouTube's top three tips on making a potentially viral ad video: Be authentic, make it interactive and work with experts who live and breathe YouTube.

Watch the video below.