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On July 2, 2020, it was announced that Nigeria's MAVIN Records had signed a deal with Seattle, US-based music licensing start-up, Syncfloor.
According to Music Business Worldwide, the deal aims to bring the label’s catalog to more potential sync buyers via the newly launched Mavin Records SyncSite.
What is Syncfloor?
The company was founded by Microsoft employee, Kirt Debique and veteran IP attorney Cestjon McFarland. The company also has a commercial marketplace and a podcast-geared platform, SongsForPodcasters, which will work with MAVIN Podcasts.
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Commenting on the deal, Tega Oghenejobo, Chief Operating Officer at Mavin Records says, “SyncFloor’s groundbreaking service promises immense access, making them fitting partners to expand our dealings in commercial music licensing.
“Over time, Afrobeats, and African culture, in general, have converted audiences across the globe with massive moments. We’re glad to offer our vast catalog to brands and platforms looking to tell global stories in film and digital content.”
This continues a wave of good news for MAVIN Records which got multi-million dollar investment from Kupanda Holdings, a joint venture between pan-Africa investment company Kupanda Capital and TPG Growth.