Understanding SEO

Search engines are pathways that lead users to what they are looking for. In order for these search engines to get the best results for Internet users, they first look for signals of importance, relevance, popularity, trust and authority.

The techniques for optimizing on one search engine generally apply to other search engines. In a bid to understand how search engines work, Google simplifies it with this explanation: “Page rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from Page A to Page B as a vote by Page A for Page B.

But Google looks at more than the sheer volume of votes or links a page receives. It also analyzes the page that casts the vote. Vote cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages important”.

SEO is one of the most effective ways to gather new business, potential customers and keep new customers on your website. It is a continuous process with a constant thought on how your website is regarded by search engines and how your customers use these search engines to find a website.

At RDM, we know this search psychology and use it the best way possible to give excellent results to our clients.

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Written by Adetola Adegbite

This is a feature by RDM.