With his increase in popularity, Joshua is raking in the cash with several endorsements, the latest with fragrance Lynx.

Lynx is said to be Joshua’s favourite boyhood fragrance and now he has been paid millions to endorse it.

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“I’m in and out of the gym all the time, so I know how important it is to have products that will leave me smelling and feeling good,” the 27-year-old said.

“I’ve been using Lynx products since I was a kid so it feels right to mark my first ten years in the ring by creating the Lynx YOU Anthony Joshua range.

“I’m excited to see the products on the shelves and hope they will help guys to smell great and feel good!”

Joshua earned £15million for his April fight against Klitschko and is believed to have earned millions in endorsement since that victory.