Author kicks off 'Wear Nigerian' movement as she opens IG account

olamide olarewaju

May 8, 2017 12:11 PM

Popular author Chimamanda Ngozi Adichie is finally on Instagram and she's supporting Nigerian fashion!

Chimamanda Ngozi Adichie is the new face for Boots No7 Makeup line

The author known for her clean cut styles finally joins Instagram revealing she'd be supporting Nigerian fashion/brands.

"The Nigerian government’s disastrous economic policies have led to a reduction in the value of the naira and therefore in disposable income, a change in values, a disorientation of the middle class, and most of all, to a debilitating sense of uncertainty.

If we are to grasp for a silver lining, then the ‘Buy Nigerian to Grow The Naira’ rhetoric is one.

In that spirit, I recently decided to wear mostly Nigerian brands for my public appearances. (Before, by the way, President Buhari declared ‘Made in Nigeria dress’ days.)

In the past few weeks, I’ve bought more Nigerian brands than I ever have in the past. I’ve discovered new names. I’ve been filled with admiration for the women and men running their businesses despite the many challenges they face. I’m particularly interested in ‘inward-looking’ brands, those for whom dressing Nigerian women is as important as other goals.

I’ve changed quite a few dodgy zippers, been disappointed by some poor quality fabrics, and been impressed by some detail-oriented finishing. Overall, I love the clothes, their cut, their whimsy, their color, their flair, their ability to make me feel like myself. Their makers, from designer to tailor to button-fixer to okada-delivery-person, deserve to be supported.

At the suggestion of my very au fait nieces Chisom and Amaka – who think Aunty is a hilarious luddite dinosaur (and they have a point, sadly) – I am now on Instagram at chimamanda_adichie documenting my ‘Wear Nigerian’ project.

~CNA"

ALSO READ:Vanity Fair names Chimamanda Ngozi Adichie as one “the Style Stars Set to Rule 2017”

The author revealed her nieces (who currently manage the page) made her open the Instagram page where she plans to kick off the (Wear Nigerian) project.

She's on Instagram @Chimamanda_Adichie

olamide olarewaju