4% of mobile money transactions in Nigeria are for tithes, offerings

11:48 - 05 August 2016

Twinpine mobile trends report

The <strong>Twinpine Mobile Trends Report</strong>, which was released earlier this week, says 34.1% of Nigerians send money via shortcode, while 34.6% send money through their bank apps.

Only 6.2% use a mobile money solution [echoing what Interswitch founder, Mitchell Elegbe, said at a dinner with myself and other tech writers/stakeholders in the tech industry some time ago] (Paga, Pocketmoni, etc). Only 35.1% have not transferred money before.

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Get this though: 4% of mobile money transactions in Nigeria are used for paying tithes and offerings in Church. Nigerians sure love their religion.

The final key point though is that even though 57.4% of Nigerians say they've bought things online with their phones before, Criteo (via the Twinpine reports) reports that people actually do a lot more shopping via desktop than mobile on weekdays, and a similar amount of time on weekends.