The everyday challenges of small and medium enterprise at the start of trade

Despite representing a large majority of the market, these small and medium-sized companies face major challenges.

Every day, your SME takes up all the challenges to achieve its objectives:

The sales of companies that take care of their sales forecasts are increasing faster than average.

You must identify the main stages of the sales cycle and group key indicators and data in a graphic and dynamic dashboard that will serve as benchmarks and make forecasts more reliable.

The implementation of a sales performance management strategy involves activity management solutions capable of managing all operations related to purchases and sales, equipped with planning, simulation, analysis and monitoring tools reporting.

They must allow salespeople to enter their data directly in order to promote real-time monitoring of developments.

2.Control costs

Equipping sales forces, bringing marketing and sales teams together with communicative computer tools, monitoring operations, focusing on value-added sales, improving customer relations, and so on.

Targeted initiatives and the use of a solid sales management solution allow for greater cost control and efficiency gains.

To adapt to your business's needs, this management solution must be adaptable and modular.

3.Having visibility on stocks

Managing your logistics flows in real-time has become the key to good inventory management.

The management of stocks and supplies allows you to reduce your purchasing costs.

This implies establishing a reliable sales forecast, a unique data repository and complete IT tools, easy to set up and use daily.

Improve customer satisfaction and loyalty

It costs 5 to 10 times less to keep a client than it does to get a new one.

As a result, customer loyalty is a big concern for the sales manager. Knowing to retain loyalty means having excellent customer knowledge to provide them with the service that best meets their needs and brings them the most value.

Business management and integrated CRM solutions offer this 360 ° vision.

5.Prospecting to develop yourself

Prospecting means mastering information.

This requires a good knowledge of the market, analysis of demand, measurement of the impact of a campaign and the follow-up of the prospects, the recovery and the aggregation of the field information of sales representatives, construction of strategies, plans and action, etc.

Effective prospecting must be methodical and rely on management and analysis tools and mechanisms for federating and cross-checking data.

With their customers on the move, salespeople need to find information about their customers, consult the state of stocks or even enter an order directly.

To be responsive and productive, they must be equipped with management tools adapted to mobility and allowing them to focus on sales.