The effect of Advertisement on consumer behavior

The brands' advertising strategy extends in the metro, buses, shop windows, and even the internet, particularly on social networks. 

However, advertisements are an integral part of consumer's daily life. They are ready and conditioned to this marketing noise and therefore no longer pay attention to brand communication. Nevertheless, companies must work on their advertising strategy. They probably ignore it, but these ad campaigns have an impact on consumers.

Advertising sparks the act of buying.

Advertising is primarily intended to make known to the widest possible public or a targeted clientele a good, product or service. It can also be used to promote a brand or the image of a company.

Advertising is a marketing tool whose primary goal is to arouse purchase by envy and not necessarily by need. It must create in the consumer a feeling of satisfaction that pushes him to acquire the good promoted. Ultimately, the advertisement must create a need that did not initially exist among the consumer. It must ensure that the potential customer is interested in owning the product touted by these commercial and promotional activities.

In this sense, advertising plays on consumers' unconscious and provokes reactions in terms of purchase that can be qualified as uncontrolled, involuntary, but encouraged by desires, intuitions or feelings.

In all cases, the purpose of advertising is to attract the attention of consumers, to encourage them to take the act of buying.

Advertising as a feeling of belonging to a group

Advertising aims to make a product or service known, and above all, to encourage consumers to buy. To elicit this act of buying, advertising messages must ensure that consumers feel they belong to a social group (or other types of identified groups) when purchasing a product or service.

The products or services put forward by advertising constitute a means of identification that allows consumers to be recognized within a specific group, a feeling essential to human beings. Advertising plays this very important, almost necessary role of belonging to a group in the eyes of consumers, in particular in the field of fashion or food, for example.

Advertising is an essential sales weapon.

For a business, advertising its products and services is vital to be able to sell them and grow. This is why it is essential to clearly define the message conveyed through their advertising.

The advertisement must be clear and the message comprehensive by all, in any case by the widest possible target audience. To reach and stay in the minds of consumers, to push them to the act of purchasing, this message must be short, giving as much information as possible in a synthetic manner.

If a company uses advertising to promote its image or brand, then visual communication takes on all its importance. The consumer must immediately recognize the company's identity by highlighting, for example, its logo, which must therefore be original to give it every chance of being retained by consumers.

To create an effective advertising strategy, this aspect must be considered. Consumers remember brands and offer in good time. Without even paying attention to the advertisements, the prospect can know which brand meets his desires and needs.