3 hidden benefits of Email marketing for small business

Considering the rate at which Social media has exploded business opportunities online, so many small businesses have overlooked the importance of email marketing, with excuses like " How many people open their email these days". Well people very much open their emails and that simply means that there is a huge advantage in there for small businesses. On that note, here are 5 benefits of email marketing for small businesses.

1- Email marketing works: According to a survey conducted in 2012 by EXACT TARGET, 66% of online users purchase products as a result of a marketing message received from their email. That in a sense is more than 3 times that of Facebook which is 20% and more than 4 times text which is 16%

2- Email marketing is cost effective: In 2011, according to a research conducted by Direct Marketing Association; email marketing brought in revenue $40.56 for every $1 spent. Email marketing undoubtedly offers a huge ROI for small businesses.

3- Email marketing builds relationships, trust and loyalty: As a business, when you send out engaging, interesting and visually appealing newsletters; you are gradually building a relationship with your customers and prospects. When you do this, you are helping your readers to know who you are and why you're the best person to do business with. With time, they learn to trust and accept whatever you offer. I'm sure you know consumers only buy from who they trust.

At Ringier digital marketing, RDM, our river of experience has better positioned us to produce world class and highly converting newsletters to help small businesses gain that brand trust, loyalty and growth. As a forward thinking business, looking to gain establishment in 2016, you'd be wise to consider email marketing as part of your digital marketing mix, so do not hesitate to contact RDM today, your complete online digital marketing partner. Kindly visit the website HERE

Article written by Peter Davies

This is a feature by RDM