But recently, Trump won big in Alabama, Arkansas, Georgia, Massachusetts, Tennessee, Virginia, and Vermont, altogether Trump had more counts than Ted Cruz and Mario Rubio combined. We are witnessing a marketing and communications revolution and you are either part of it or resistant to it.

It is obvious how the use of social media has helped Trump change people’s perception of him and increase his followers, now increasing his votes. Trump understands real time communication in today’s digital world and he has been able to use this for conversion.

WHAT IS REAL TIME MARKETING?

Real time marketing is marketing that is based on up to date events. Real time marketing is creating a strategy focused on current trends and immediate feedback from customers.

Businesses can get up to date information, convert the information into a marketing message that can be shared immediately.

Let us look at the word Trump as a noun:

•  To do better than someone or something in a competition

•  A card of a suit any of whose cards will win over a card that is not of this suit – Trump card

In a marketing world, crowded by so many marketers, how do you stand out?

Here are strategies Donald Trump uses and you can use them for your business.

1.Marketing First

Every day of our lives is about marketing ourselves. We need people to believe in us and trust us, and so we talk about our strengths and our values. There is no use having a great product that no one knows about, it’s like winking to a lady in the dark. Trump recognizes that he is first in the business of marketing first and every other thing comes second.

2. Branding

Social media controls how consumers follow brands. It is hereby necessary to have a social media presence. Real time social media marketing is a cheap very powerful tool for every entrepreneur. The last best time to have an Instagram account for your business was three years ago, the next best time is now. Connect every dot to your business, example, and spruce up your business profile images across your social media platforms (RDMStock). It is important for businesses to have a presence on the major social media platforms, however, you should pick two or three you are good at and maximize those platforms. Donald Trump makes use of Twitter and Facebook a lot.

3. Simple Message

There is no use speaking in long and complicated ways if people cannot understand or relate with what you are saying. Trump understands that the average reading level in the U.S is seventh grade, so he speaks in highly quotable and tweetable bites. He keeps his message simple, make specific points at a level his audience can easily understand.

4. Mindshare

It is necessary to understand that the purpose of marketing is to gain mindshare. Social media has given that opportunity for brands to go all out, engaging with clients and potential clients instantly and directly. Are you creating room for dialogue for your audience? Trump has been able to gain lots of free media attention because of his use of social media and his understanding of real time engagement. Trump uses real time marketing not traditional marketing, saving himself money and gaining six times more media coverage of the Republican race than the second place candidate.

Having these in mind will definitely help your business. Do not forget that in marketing, it is not about who you know but about who knows you. Be intentional, be precise.

At RDM we provide you with a strategy session, working with you to draw up a very accurate SWOT analysis, create your business persona and design social media strategies that will grow your business.

Contact us today.

Written by Blessing Popoola

This is a feature by RDM