Trailer sets new record

Sony Pictures Entertainment has announced that the for their upcoming action-comedy 'Pixels', generated 34.3 million views worldwide in its first 24 hours online.

This makes the trailer the studio’s number one trailer of all time. The trailer beats the studio’s previous record of 22 million views in 24 hours for The Amazing Spider-Man 2.

Starring Adam Sandler, the movie also stars Kevin James as the president of the United States, Josh Gad, Peter Dinklage and Michelle Monaghan.

'Pixels' is directed by Chris Columbus from a script by Tim Dowling and Tim Herlihy, based on the short film by Patrick Jean.