MultiChoice on Thursday, July 14 announced that Ighalo signed the deal recently at the company's head office in Victoria Island, Lagos.

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As an ambassador, the Watford striker will feature in a soon to be launched DStv campaign which includes TV, Out-of-home, digital, radio and press adverts and make special guest appearances at major DStv events amongst other activities.

Speaking about the deal, Ighalo said he's excited about the partnership with MultiChoice because the platform has been part of his life since he was a child.

“I am happy to be part of the MultiChoice family. Growing up, we couldn’t afford to have DStv in our house, so I used to pay to watch football at viewing centres. It is a dream come true and I am looking forward to this new relationship with MultiChoice,” the 27-year-old striker said.

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According to Managing Director, MultiChoice Nigeria, John Ugbe, Ighalo's zest and brilliant accomplishments as a footballer, locally and internationally, made him a perfect fit for the brand.

“From his humble beginnings of playing football on the streets of Ajegunle to scoring big on the international scene, the Odion Ighalo success story is one that deeply resonates with the brand. We believe his energetic display and results on the pitch will inspire Nigerians as they work on achieving their dreams”, Ugbe said in a statement released by MultiChoice.