The “Say It Again” music video, shot on location all around the world including New York, Ghana, Nigeria, South Africa and Canada, was brought to life by the co-partnering of director Ike Awuah and X.O Senavoe and shows what X.O and is all about: the blending of all types of people from all walks of life doing ‘Xtra-Ordinary things in ordinary ways.
It also depicts the movement that is the continually-growing thousands of X.O fans around the world. His twist on the “xo” signature, using “” serves as a tie-in to the playful nature of the song while solidifying X.O’s royalty ranking as a rap giant.
The video will be followed right away by the release of the first single of the year and kicks off what will be a great year of non-stop X.O music. “”. Say It again!