In a bid to make it attractive to this generation, the automaker has gotten Kit Harrington to star in the ad.

ALSO READ: BMW features Gigi Hadid in M2 ad

The video above shows the actor, who plays the great Jon Snow in “Game of Thrones”, in a red model.

He is seen reciting William Blake’s poem, “The Tiger,” while driving down a winding road.

Features of this rebooted model include a range of new engine options, such as a 2.0-liter four-cylinder turbo with 208 horsepower and 250 lb-ft of torque.

Check it out.