Ferran Torres strips down to model underwear and show off extensive tattoos in new campaign

Fresh from becoming Spain's hero at the 2026 World Cup with a 106th-minute winner against Argentina, Ferran Torres continues to make waves off the pitch—capitalizing on the media spotlight that began with his eye-catching tournament makeover.

The 26-year-old PSG forward is the face of a new campaign for IUMAN Intimissimi, the Italian underwear brand's men's line, having already starred in a swimwear photoshoot for the label last summer.

The Spain international, who sealed a transfer from Barcelona to Paris following the World Cup, is captured in a locker room setting, stripping down from his match kit into underwear. In the promotional images and video, he is seen juggling a football and skipping rope, showcasing his peak athletic shape and extensive tattoo collection.

The campaign puts his intricate ink under the spotlight, particularly across his back, which features wings, a warrior, a brain, a chess piece, a heart, and the words "Gratitude" and "Faith". Torres' collection also includes a pair of eyes, laurel leaves accompanied by the Latin phrase "Veni, vidi, vici", and a verse from the Gospel of John: "The light shines in the darkness, and the darkness has not overcome it."

Torres was already a major talking point at the World Cup before his decisive final strike, having gone viral when a fan's clip chanting his name took over social media. His post-tournament getaway with international teammate Marcos Llorente also generated plenty of buzz online.

The Italian fashion label had previously expanded its sports roster in September by securing a one-year partnership with tennis ace Lorenzo Musetti.