Don Julio Tequila takes centre stage as lead sponsor for the 12th AMVCA

The countdown to the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) has officially begun, and it has come back with a new level of prestige. MultiChoice confirmed that this year’s edition will be held on May 9, 2026, with premium tequila brand Don Julio stepping in as headline sponsor for what is expected to be one of the biggest entertainment moments of the year.

This year’s ceremony is shaping up to be more than just another night of trophies and moments on the red carpet. Firstly, Veteran actress Joke Silva was named as Head Judge. The main awards night, fan-favourite experiences like Icons Night and Cultural Day are also returning, but the most interesting shift this year is the AMVCA’s deliberate focus on craftsmanship.

The AMVCA will honour the writers, directors, editors, designers, and technicians whose work gives African stories their emotional power and visual brilliance. It is a theme that aligns naturally with Don Julio’s ‘por amor’ philosophy and its continued commitment to celebrating African storytellers.

It is the first time a luxury spirits brand is the headline sponsor of the AMVCA, with Johnnie Walker and Singleton supporting the ceremonies alongside Don Julio. We can expect Don Julio to elevate the celebration through a seamless blend of luxury, craftsmanship, and cultural storytelling, bringing its signature premium touch to the awards through curated serves, signature toast moments, and refined guest experiences.

And if the history of the AMVCA is anything to go by, expect the red carpet looks, fashion conversations, brand activations, and viral moments to hit just as hard as the awards themselves.

This year’s edition will feature 32 categories, including jury-decided awards, audience-voted categories and special honours like the Lifetime Achievement Award and the Trailblazer Award.

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