Key to the right connection.

Life was a bit on the edge for James living and hustling in a very busy city like Lagos state. James lives on the Mainland with his wife and 3 kids but works in the heavy commercial area of Victoria Island.

Over the months he had found a new kind of joy from the birth of his daughter Adesuwa, She seemed to be growing up so fast. Watching her grow up each day was so much fun and seeing the way her brothers Jason and Odion warmed up to their baby sister made it even more fun. Theirs was a family to behold.

Working on the Island and living on the mainland required that he woke up every day as early as 4.00Am to beat the busy Lagos traffic, and after working until 6 pm it was another herculean task getting across the heavy traffic back home. Most times the kids were already asleep and tired from their day in school which meant James had to wait for the weekend before he could spend good time with his family.

James wanted to get a surprise gift for his cute little girl without going through his wife, he wanted it to be a surprise this time around and wanted it to be special. He knew his wife would like that surprise, to put a twist on it for once and do the actual buying himself. He just wanted to break the traditional routine for once and surprise everyone. There seemed to be an unspoken rule where James provided the funds and Nicki did all the buying for the kids. Hmmmm! a good idea but there seemed to be a big problem 'Time' how would he take the time off from such a busy schedule to get this done?

While he was still thinking about what to get for his little girl he decided to scan through his favorite online news and entertainment gist Pulse.ng and that was when he saw it 'BOOM' It was like a flash out of the pan and it came in form of a well-designed image with a bold message 'Get a cute baby dress'. A sort of display advert on the top left corner of the Pulse news site and it just kept popping up and caught his attention.

This will serve perfectly for what James had in mind. Pop! He clicked on the Display advert and got the details, it was an online sale and delivery service. This meant he didn’t have to leave his office or home and the item bought could be delivered at his door step with ease saving him the trouble of trying to find time to make the purchase. Wow!! He face suddenly beamed with a big smile, he found what he was looking for through the ideal connection, Display Advertising.

Display Adverts comes in various forms like texts, images and also video forms. They are mostly adverts placed in websites that attract huge traffic and aimed at specific audience in terms of locations, age or even sex.  At RDM one of the things we pride ourselves for is our experience and commitment to give businesses that quality edge by promoting their sales through display adverts.

Just like James, there are many folks out there waiting to see and patronize your goods or services and all you have to do is give us a call and we will hook you up rightly. Let us connect you to your own “James” desperately looking for your goods and services.

Your Complete Digital Partner.

Article by Efosa Aimiuwu

This is a feature by RDM