The powerful role social media plays on your business

According to the Minds of Quirk, "social media are media ranging from written to visual to audio that are designed to be shared" (Quirk, 2013).

In almost every way, social media encompasses what web is all about which is the collaborating and sharing of content, ideas and information. Social media has behind the blowing up of content on the Internet. Internet sensations and trends have gained tremendous attention thanks to social media.

Social media channels have allowed anyone who has access to Internet, create and share content easily at no price at all. It has also become a dynamic platform due to its numerous users.

Sharing content on social media means easy to copy, send and comment on the media at little or no cost. All these sharing activities can then be tracked and measured thanks to the connected nature of the Internet. Social media has also been called Web 2.0, consumer-generated media, citizen or new media.

The huge advantage social media has over traditional can be clearly seen in brands, businesses or companies who push their products and services through these platforms. The advantages social media has over traditional include:

At RDM, we use social media strategically not only to create and share content for our clients but also build solid relationships between our clients and their customers.

Written by Ogechukwu Okonkwo

This is a feature by RDM