Beyoncé And Jay-Z Want You To Go Vegan—And They’re Bribing You With Free Concert Tickets For Life
Well, now you actually have your chance to prove your dedication to Queen Bey-and the environment.
Today, Beyonc posted a photo on Instagram featuring the phrases: "My greenprint is plant-based for breakfast" and "meatless Mondays."
View this post on Instagram A post shared by Beyonc (@beyonce) on Jan 30, 2019 at 7:51pm PST
"What is your Greenprint? Click the link in my bio for a chance to win tickets to any JAY and/or my shows for life. #greenprintproject "
The contest is sponsored by 22-Days Nutrition , a line of plant-based protein bars and powders Beyonc created with exercise physiologist Marco Borges. And the Greenprint Project , named for Borges new vegan cookbook The Greenprint, aims to improve the environment by encouraging people to adopt more plant-based eating. The project also calls for participants to share their "Greenprint" like Beyonc's "meatless Monday" pledge, according to E! News .
Bey and Jay's enthusiasm about the project comes as no huge surprise, especially since they recently supported veganism in the intro of Borges' new vegan cookbook, reports Time . "Having children has changed our lives more than anything else," they wrote.
"We used to think of health as a diet-some worked for us, some didnt. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible."
Back in 2013, the celeb couple did a 22-day vegan challenge that inspired them to adopt a more plant-based lifestyle, per The Cut , which led them to work with Borges in the first place.
Okay, now back to this whole contest situation. On their website, Greenprint Project is prompting fans to "enter your name and email for a chance to win Beyonc and Jay-Z concert tickets for life." (For the record, the fine print stipulates that the offer only extends for 30 years. But if Jay and Bey are performing well into their 60s, hey, I'll take it.)
And, unsurprisingly, fans promptly freaked the eff out:
Beyonc wants me to go vegan to win lifetime concert tickets? . . . . . Okay! Meatless Mondays it is!!! pic.twitter.com/Ke69SZDydy - lise (@elise_ris) January 31, 2019
I'm vegan now. Bye #GreenPrint - Asia Jordan (@ClumsyNinjaKwen) January 31, 2019
Shout out to my girl @Beyonce for launching this #greenprint campaign! I have always had so much respect for this woman since I was SIX YEARS OLD and now shes involved in a project on something near and dear to my heart. #veganlife #allplantbased #allthetime #3yearsstrong - SendIcyMemes (@Jen_eticsTV) January 31, 2019
If @Beyonce say we not eating meat then we not eating meat lol #greenprint #meatlessmonday #vegan #savetheplanet pic.twitter.com/aJ3XjklnRz - Alicia Jones (@AliJ928) January 31, 2019
Me: I hate vegetables & healthy food. Beyonce: Free tickets for life if you become a vegan!! Me: #GreenPrintProject pic.twitter.com/joW1HbLGMN - Brett Butler (@br3tt_butler) January 31, 2019
But despite what Twitter may have you believe, you don't actually have to go full-on vegan to enter the contest. (Cheese lovers, rejoice!) You just need to make an effort to incorporate more plant-based eating into your lifestyle.
Want your chance? Check out the Greenprint sweepstakes here.