Lady Gaga's favourite brand launches debut fragrance

A favourite brand of Lady Gaga, the brand shared a first peek at the campaign image and the fragrance itself and it has the signature Gothic Alaïa  feel to it.

The campaign ad features American model and top makeup artist Guinevere Van Seenus in a fish tail dress in a black dress from the brand blended into the black backdrop for a dark theme.

The fragrance is presented in a black and gold accented bottle with tall gold rimmed cap with Alaïa Paris crafted boldly on it featuring blended notes of pink pepper and freesia with musky,cool and warm notes.

Check on the ad campaign above. Catch a gallery of illustrations for Lady Gaga's wedding looks below