How's your 2017 going? And what's up with your 2017 resolutions? I dunno if you're keeping up with any of them, but Netflix is doing three times than they were doing this time last year.
In Q1 of 2016, Netflix's purchases were less than $40 million, so how in the world did they make so much just one year later?
The key word: The "World".
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Netflix has been pushing their services so much in the past year, and even touching down in Nigeria officially. Currently, almost 50% of Netflix users are outside the U.S.
And the best part? They don't even look like they are stopping.
They have Spanish and Portuguese offerings and soon, English will no longer be the dominant language of their shows.
What plans do they have in Nigeria though?
Netflix funds original shows that have gone on to be successful like, from Marvel's Luke Cage, to Stranger Things. On the movie side of things, there's iBoy, and of course Beasts of No Nation, a movie based on a book by Uzodinma Iweala.
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It doesn't look like they are working on creating original content for the local audience. Iroko TV has the local side of things on lockdown.
Will Netflix invest in local content in Nigeria anytime soon, it's hard to tell. But be sure we'll be here, waiting with popcorn.
