Startup support platform acquired by UK-based Potential Group

Potential Group will be looking to leverage on Starta's domain knowledge to spearhead its expansion into the African continent.

Dotun Olowoporoku, founder of Starta

Starta, the Pan-African startup support platform based out of Nigeria, has been acquired by Potential Group, a UK-based global tech online business.

Full details of the acquisition have not been revealed yet, but Starta says becoming a part of Potential Group will provide a huge boost to its efforts in Africa, and give it useful leverage in the African startup scene.

“What Potential Group is bringing to the table allows Starta to speed up our core operation in Africa and to leverage existing resources from Potential: growth, content, technology and money. Potential has proven experience of building high growth businesses at scale, with websites they own getting up to 5 million visitors per day.  They also have significant experience of investing in and working with early stage startups. (with over 30 early stage investments in 3 years). Joining Potential will dump fuel on our fire to execute our vision faster and better,” said Dotun Olowoporoku, Founder of Starta.

Commenting on the deal, Doug Scott, Founder of Potential Group said,  “We already see real engagement from our Asia effort. We have been observing the growth trajectory in Africa and believe that the strategic investment in Starta will give us the opportunity to be part of the growth.”


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