Youtube ranks Union Bank’s enabling success commercial most watched Nigerian Ad of 2018
YouTube has unveiled the top Nigerian ads of 2018 with Union Bank’s Enabling Success ad ranking top on the list, having gathered 2.7 million views on YouTube as at December 2018. The list was announced by Juliet Ehimuan-Chiazor, Country Director, Google Nigeria at a recent media chat with news men in Lagos.
Youtube ranks Union Bank’s enabling success commercial most watched Nigerian Ad of 2018
Viewers have smiled, applauded and even shed a few tears as they identified with the characters of the commercial. From a taxi driver battling societal forces that threaten his fledgling business, to a youth corps member hoping for a better future; from a photographer wishing for better social amenities to a young mother struggling to balance her career and the home front.
The commercial painstakingly paints the daily struggles and disappointments of the average Nigerian and expresses Union Bank’s commitment to support the people in their bid to rise above the odds and live more successful, fulfilling lives.
Unlike the typical bank advert which focuses on marketing the institution’s products and services, the short film communicates strong themes of introspection, perseverance, healing and hope of a better future for Nigeria and her people.
ADVERTISEMENT
An entirely indigenous production, the television commercial was co-ordinated by Image & Time brand agency, shot by Nigerian-owned Lighthouse Television and Filmworks and was filmed in various cities across Nigeria.
If you have not seen the short film, you really should do so. Watch it below:
This is a featured article.
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: eyewitness@pulse.ng
Recommended articles
Shonubi: Meet the mechanical engineer who took over from Emefiele at CBN
Gov Nwifuru threatens to arrest aides if there's security breach in Ebonyi
Tinubu promises to keep his door open to Nigerians with useful ideas
Tinubu will address Nigerians in 7 am Democracy Day broadcast on Monday
Expert says Tinubu can suspend Emefiele as CBN governor but can't sack him
Tinubu signs electricity bill into law
BREAKING: President Tinubu has suspended Emefiele
Ganduje thinks he could have slapped Kwankwaso if he had met him at Aso Rock
President Tinubu meets Kwankwaso at Aso Villa
Pulse Sports
'There are people in Barcelona who don't want me to return' — Messi
EXCLUSIVE: ‘It is only Paul Onuachu’ — Frank Onyeka reveals his Super Eagles friend
Explained: How much will Lionel Messi earn at Inter Miami in USA?
Ese Brume soars to her best mark this season at ORLEN's Cup
Romelu Lukaku gives advice on how to stop racism in football
Victor Osimhen’s unprecedented Capocannoniere
ADVERTISEMENT
