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ALAT Food Challenge: 20-year-old entrepreneur wins cash prize in speed eating competition

#ALATFoodChallenge Episode 1 Winner - Esther Fadipe
#ALATFoodChallenge Episode 1 Winner - Esther Fadipe
A 20-year-old mass communication student of the Delta State Polytechnic, Esther Fadipe, emerged as the first winner of the speed eating competition developed by ALAT by Wema Bank - the ALAT Food Challenge.
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The first episode of the special series which premiered on the digital bank’s Instagram and Facebook pages had two teams of two challengers battle it out for the sum of ₦100,000.

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Destiny Williams, an entrepreneur with a burgeoning comedy career, and Emu Oghenemaro, a student comprised Team A, while Team B had Esther Fadipe and Oghenekevwe Osodi, a designer who was seeking funds to invest in his business.

After three minutes and 21 seconds of nail-biting suspense as both teams ate through a tray of spicy hot turkey pieces, the episode ended with Esther’s victory. Esther and Destiny were the main challengers who participated in the speed-eating competition, while their respective partners, Emu and Oghenekevwe, worked against time to sign up on the ALAT platform as well.

Esther, the first child of a family of four, is a first-year Higher National Diploma (HND) student of Mass Communication. The entrepreneur owns and manages a healthy food and snacks business called ‘Yummy Relief’.

“I am putting my winnings into my business - Yummy Relief. I help my customers lead a better and healthy life through the production of detox drinks, healthy milkshakes, and snacks. I have been operating it for over two years and it has been an interesting experience,” the undergraduate shared after her exciting win.

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The ALAT Food Challenge is a way for ALAT by Wema to tap into the Nigerian culture of cooking and appreciating good food, while also uplifting the spirits of young Nigerians who have experienced a tough year because of the pandemic.

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