ALAT Food Challenge: 20-year-old entrepreneur wins cash prize in speed eating competition

A 20-year-old mass communication student of the Delta State Polytechnic, Esther Fadipe, emerged as the first winner of the speed eating competition developed by ALAT by Wema Bank - the ALAT Food Challenge.

#ALATFoodChallenge Episode 1 Winner - Esther Fadipe

The first episode of the special series which premiered on the digital bank’s Instagram and Facebook pages had two teams of two challengers battle it out for the sum of ₦100,000.

Destiny Williams, an entrepreneur with a burgeoning comedy career, and Emu Oghenemaro, a student comprised Team A, while Team B had Esther Fadipe and Oghenekevwe Osodi, a designer who was seeking funds to invest in his business.

After three minutes and 21 seconds of nail-biting suspense as both teams ate through a tray of spicy hot turkey pieces, the episode ended with Esther’s victory. Esther and Destiny were the main challengers who participated in the speed-eating competition, while their respective partners, Emu and Oghenekevwe, worked against time to sign up on the ALAT platform as well.

Esther, the first child of a family of four, is a first-year Higher National Diploma (HND) student of Mass Communication. The entrepreneur owns and manages a healthy food and snacks business called ‘Yummy Relief’.

“I am putting my winnings into my business - Yummy Relief. I help my customers lead a better and healthy life through the production of detox drinks, healthy milkshakes, and snacks. I have been operating it for over two years and it has been an interesting experience,” the undergraduate shared after her exciting win.

The ALAT Food Challenge is a way for ALAT by Wema to tap into the Nigerian culture of cooking and appreciating good food, while also uplifting the spirits of young Nigerians who have experienced a tough year because of the pandemic.

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