ADVERTISEMENT

Karo Healthcare buys dermatologist-approved skincare brand E45 from Reckitt Benckiser

#FeatureByKaroHealthcare

Karo Healthcare acquires Dermatologist-approved skincare brand E45 from Reckitt Benckiser and enters the Nigerian market

Recognised for its effective and clinically proven formulations, this £200 million acquisition represents a significant milestone for Karo Healthcare, reaffirming its steadfast commitment to providing top-tier skincare solutions to consumers worldwide.

In line with the strategic objectives of this acquisition, Karo Healthcare has appointed Ekulo International as its exclusive distributor, ensuring the availability of authentic E45 products in Nigeria. This strategic partnership underscores Karo Healthcare's unwavering dedication to authenticity and excellence, pledging consumers access to dermatologist-approved skincare solutions that prioritise skin health and overall well-being.

Michael Smeets, the Head of Global Business Development at Karo, emphasised the profound importance of this collaboration in combating counterfeit products and ensuring Nigerians have access to skincare solutions with a global reputation for trust and efficacy. He stated, "If the E45 product does not bear the Karo name and address on the packaging, it should be regarded as counterfeit."

ADVERTISEMENT

With this latest development, consumers can anticipate finding genuine E45 products proudly displaying the Karo Healthcare name and address, guaranteeing the same trusted formulations that have made E45 a beloved staple in households worldwide.

---

#FeatureByKaroHealthcare

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Bola Tinubu’s portrait breaks record as the largest portrait on canvas ever made

Bola Tinubu’s portrait breaks record as the largest portrait on canvas ever made

Scientists reveal unusual discovery about elephants— it's mind-blowing

Scientists reveal unusual discovery about elephants— it's mind-blowing

Is drinking water before bed healthy?

Is drinking water before bed healthy?

Who nailed this Bridgerton-style dress? Beauty, Priscy, Bola or Shine?

Who nailed this Bridgerton-style dress? Beauty, Priscy, Bola or Shine?

5 haunted hotels around the world still in business

5 haunted hotels around the world still in business

Wig business: 4 disturbing ways human hair is sourced for wigs

Wig business: 4 disturbing ways human hair is sourced for wigs

Eliminate these products from your diet to control hypertension

Eliminate these products from your diet to control hypertension

Why you may feel sleepy instead of energised after taking coffee

Why you may feel sleepy instead of energised after taking coffee

Dr. Apenteng writes: Understanding and overcoming premature ejaculation

Dr. Apenteng writes: Understanding and overcoming premature ejaculation

King Charles’ official portrait defaced by activists

King Charles’ official portrait defaced by activists

If you find these 5 things in your girlfriend's room, she's a baddie

If you find these 5 things in your girlfriend's room, she's a baddie

Ladies: Drop these 7 outfits from your wardrobe to attract high-value men

Ladies: Drop these 7 outfits from your wardrobe to attract high-value men

ADVERTISEMENT
ADVERTISEMENT