Drake strikes a layered deal with Universal Music Group

Drake has struck a 'Lebron-sized' arrangement with Universal Music Group.

Drake

On May 4, 2022, Sir Lucian Grainge, the Chief Executive Officer of Universal Music Group confirmed that an expansive, multi-faceted deal has been struck with world-renowned musician, Drake.

The deal includes recordings, publishing, merchandise, and visual media projects. In some sections of the media, this resembles a 360 deal.

According to Grainge's remarks during today's Universal Music Group Q1 earnings call, the "expanded portfolios" span multiple creative lanes and revenue streams. Variety reports that the deal is worth $400 million or more. The number of years that the deal governs, has not been revealed by any of the parties.

In the last decade, Drake was the No. 1 streaming artist, a position that he attained in 2016 and never fell to No. 2. The news also puts any notion to bed, any notions that Drake could become an independent artist.

Universal, which is home to Drake and Taylor Swift, two of the biggest artists in the world, has been referenced in several verses by Drake.

On 'BB King Freestyle,' Drake even bragged that he single-handedly keeps the lights on at Universal.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

New video shows Wizkid, Ayra Starr jamming to a song in the studio

New video shows Wizkid, Ayra Starr jamming to a song in the studio

Is Netflix really Nollywood's messiah?[Pulse Contributor's Opinion]

Is Netflix really Nollywood's messiah?[Pulse Contributor's Opinion]

Blossom Chukwujekwu's ex-wife apologises for laughing after troll mocked his new wife

Blossom Chukwujekwu's ex-wife apologises for laughing after troll mocked his new wife

4 Nigerian film festivals to attend in 2022

4 Nigerian film festivals to attend in 2022

5 widely talked about Nollywood stars since the start of the decade

5 widely talked about Nollywood stars since the start of the decade

KAP Film and Television Academy graduates 1st set of trainees

KAP Film and Television Academy graduates 1st set of trainees

10 must see documentaries now streaming on Showmax

10 must see documentaries now streaming on Showmax

Zadok vs. Progress: Who will win Nigerian Idol Season 7?

Zadok vs. Progress: Who will win Nigerian Idol Season 7?

Tha Boy Myles releases video for single 'Sugar'

Tha Boy Myles releases video for single 'Sugar'