In the debut episode of Purple Stardust’s podcast - Culture Connect, titled “Music and Marketing: Two peas in a pod”; the guest, Afrobeats leading A&R and member of the Recording Academy; Gracey Mae revealed that the highest amount one of the artistes she manages has ever received was a down payment of $750,000 for a brand deal.
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She noted that while this might sound like a mind-blowing figure, with the right amount of brand building, nothing is impossible.
The podcast which is on YouTube , Spotify and Podbean was hosted by Leye Makanjuola, the CEO of Purple Stardust; a leading creative agency in Nigeria who won a pitcher award for their innovative agency launch aptly titled The Invasion in 2023. Gracey shed more light on how music can help shape a brand’s identity and create strong connections with its audience, how brands use music to define themselves, why brands collaborate with certain artists, and how these artists can position themselves to be approached by brands for partnerships.
To watch the full episode of “Music and Marketing: Two Peas in a Pod” featuring Gracey Mae, head over to Purple Stardust’s YouTube channel.
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Purple Stardust, is a creative agency in Lagos, London and growing with strengths in Influencer Marketing, Brand Strategy, Social media Marketing, Creative Designs, and Production.
For more on Purple Stardust and their creative services, interested brands can contact them. Email: hello@purplestardust.space and Phone number +234 812 036 4960.
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