How pop singer can bounce back from her gaffes

Seyi Shay can come out the better after her string of Internet gaffes.

Seyi Shay

At the start of the year Seyi Shay trended on Instagram and Twitter (no mean feat) for not knowing how to pronounce the word ‘two’. In April Seyi Shay got the Internet reeling with laughter when she said the meaning of ‘E.P’ was 'Electric Package'.

Within the same month the singer went for gold when during an interview with DZPRTV she said that the slang ‘phone’ (pronounced fo-neh) was derived from the word phony, when it is actually from the word phonetics.

Sigh, I don't fancy being Seyi Shay’s manager now. Her string of gaffes have made her look not too smart. That has got to be a PR challenge for her. I know this is Nigeria and we don’t really care about these things but imagine this article is written in an ideal environment. With such scenario Seyi Shay would need to do some correction and change the narrative about her that she isn’t all that smart.

Even if this is Nigeria, the consensus out on the street is that Seyi Shay is going to make a gaffe when she opens her mouth in public. I don’t think she would want to have this kind of public image.

First of all to revert Seyi Shay back to an image that projects talent and sex appeal she should stop granting interviews for now. It shouldn't be a long term thing but short term. The purpose of doing this is to allow other trends and viral clips bury Seyi Shay’s media gaffes. Almost every week there is a new viral clip of someone’s gaffe on Instagram and Twitter. If Seyi Shay waits for a while several viral videos will push back her gaffes back till they become history.

After staying off interviews for a couple of months Seyi Shay can come out publicly again. A new music video, new photos, would do but the killer move would be for her to show how really smart she is. Seyi Shay participating in a game show like ‘’ would be a smart move.

While she is on the show she can flaunt how really intelligent she is. If done expertly the perception that she is not smart would be shattered. I think this is the best route for Seyi Shay. If she stops the press run for a minute and comes back with a lot of materials and create an avenue for her to showcase her book smarts, the less than positive image she has right now would fly away.

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