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Music star named most valuable celebrity on social media

omotolani

April 5, 2017 4:23 PM

Apparently a single post from the "Lemonade" singer worths more than $1 million worth of advertising value.

Beyonce

Beyonce

According to a new report about social media reach by DMarie Analytics, Queen Bey is the most valuable celebrity on social media.

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This means Beyonce is the 22nd most followed personality online.

That distinction doesn’t actually relate to her cumulative number of followers, though. Instead, according to D'Marie, it has more to do with the authenticity of her content.

Using an algorithm that measures 56 metrics across Facebook, Twitter, and Instagram, the star's value was determined.

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Those metrics did include the follower count, but they also encompassed reach, engagement, click-through, and action conversions.

Meanwhile, Selena Gomez, the most followed person on Instagram, is closely behind Beyoncé when it comes to the worth of a single post.

omotolani

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