Singer’s ‘Hola Hola’ is blown up, but he needs a new hit song

It’s been roughly 10 months since Sugarboy’s‘Hola Hola’ catapulted into the collective Nigeria pop music consciousness through massive promotion from G-Worldwide Entertainment.

‘Hola Hola’ itself then exploded all the way to number one hit, culminating in the singer gaining rave reviews and shows from all over the country.

Replicating the success of ‘Hola hola’ has proven to be difficult, however, as Sugarboy’s previous single, ‘Double’ is still rising slowly, but has failed to catch on. While ‘Double’ is arguably a much more unique record, it hasn’t turned into the absolute wildfire that ‘Hola hola’ was and continues to be (it's still a top hit, after all).

The singer is back with a new single now, ‘Legalize’. Sugarboy maintains his reggae/dancehall vibe on the BeatburX produced track.

Granted, the single is still early and hasn’t started to enjoy the good fortune of being pumped full of financial steroids from the record label, but coupled with the mixed-at-best reception of ‘Double’, ‘Legalize’ will need to peak much higher than its predecessor for Sugarboy to properly come into his own as a hit machine.

Sugarboy’s presence in the music is not fairly new, but he has just recently come under a better structure with G-Worldwide entertainment, and does not have a full project under his belt.

Sugarboy has been in the game for over half a decade, recording, writing and producing songs numerous mainstream acts. He was formally signed to a joint deal between RundaTrax and Wahala Media Entertainment and released singles such as ‘Swagger man dope’ and other underground singles. He started music professionally in 2010 when he was featured in the monster hit ‘Badman’ from veteran Hip-hop MC, Modenine.

The Nigerian industry is fractured, and credits seldom do get to the deserved. Sugarboy has a long list of these, with very little documented. His meeting with Emperor Geezy changed all of that. He became an affiliate of G-Worldwide Entertainment and kept strong ties with the house until his official signing in 2015.

“The rest of the year is looking promising for me. I am already seven materials deep,” he told Pulse.

“‘Molue’, ‘Raba’. ‘Upon me’, ‘Ghetto boys, ‘NAPO’, ‘Double’ and the mighty ‘Hola Hola’. It's about tours, shows and appearances with more singles and videos on the way. I’m also recording and working on my album on the side. So watch out, Sugarboy may be in your city soon.”

There’s just so much more he can be. ‘Legalize’ can repeat the success of  ‘Hola hola’, and by so doing, repeat history.