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10 benefits of an e-newsletter

email newsletter
email newsletter
E-newsletters are more cost effective to grow your business by increasing revenue and referrals from existing clients.
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A lot of research has been done to indicate the benefits of e-newsletters. Obviously it is more cost effective to grow your business by increasing revenue and referrals from existing clients than in pursuing new clients and a subscriber list of your business relationships is on very valuable asset for your business.

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Benefit #1: An E-Newsletter enhances your company’s reputation and increases lead generation. Benefit #2: An E-Newsletter increases the lifetime value of your clients.Benefit #3: An E-Newsletter is a very cost-efficient and cost-effective communication channel with your clients. Benefit #4: An E-Newsletter leverages your marketing efforts.Benefit #5: An E-Newsletter provides instantaneous trackable results. Benefit #6: An E-Newsletter opens the opportunity for your clients to easily and immediately interact with you and for you to promote dialog with your clients. Benefit # 7: An E-Newsletter provides a higher response rate because it is being sent to a more receptive audience. Benefit #8: An E-Newsletter is much more cost efficient than a printed newsletter because of the significant savings in time, printing and mailing costs. Benefit #9: An E-Newsletter can serve as a positive reinforcement to the media. Benefit #10: An E-Newsletter quickly identifies undeliverable so an effort can be made to correct them and resend them.

At RDM we can help you create a customized responsive email newsletter, give advice on strategic subject lines that convert potential prospect to buyers and send it out to your recipients at an affordable rate. If you have a database of contacts and you would like to target at a set frequency, RDM will work with your content brief to create a professional mailshot to roll out to your recipient list.

We can provide campaign statistics so you can monitor the success rate. These statistics include opens, click-through etc. For more information, please contact us on www.rdm.ng/contact. Thanks for reading and have a lovely day.

Written by Stanley Okpala.

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This is a feature by RDM.

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