The architect of growth: Blending analytics and leadership for market success

In the fast-paced world of telecommunications, where consumer loyalties shift as quickly as technology evolves, sustained success requires a unique alchemy of analytical precision, strategic foresight, and marketing genius.

For over two decades, Adesola Arowogbadamu has been a master of this craft, architecting growth for Nigeria's telecom giants and cementing his legacy as a leader who consistently turns data into dollars. His career is a blueprint for how to evolve without losing sight of core business fundamentals.

Every great structure needs a solid foundation, and Arowogbadamu’s was poured in the accounting departments of Chevron Nigeria Limited and MTN Nigeria. Starting as an Assistant Accountant in 2000 and then became a Junior Accountant in 2002, he mastered the language of business from the ground up.

Roles in Revenue Reporting and Accounts Payable instilled in him a rigorous understanding of profitability, budgeting, and financial integrity. This background became his superpower, providing an unwavering focus on the bottom line that would define every strategy he later conceived.

His pivotal shift from finance to business analysis marked the beginning of a new era. In roles focused on Customer Insights, Pricing, and Analytics at MTN, he began diagnosing the "why" behind the revenue figures. He wasn't just reporting numbers; he was decoding customer behavior.

This analytical prowess yielded monumental results. He developed the financial model for MTN Nigeria's "One World" roaming proposition, saving the company hundreds of thousands of dollars. For other MTN operations in other countries, consulting firms/consultants were engaged to design the financial model for the same roaming proposition.

His expertise became a sought-after export, helping to reposition MTN Sudan in its competitive market. This period proved a powerful thesis: that data, viewed through a financial lens, can create immense value and competitive advantage.

In 2011, Adesola took a bold leap, joining Globacom, one of Africa’s largest mobile networks, where he would later become one of its most influential marketing leaders.

From his early work in Pricing and Analytics to leading Customer Value Management (CVM) and Product Development, Adesola played a pivotal role in developing data-driven frameworks that guided everything from customer retention to network rollout.

He led the creation of a five-dimensional High-Value Integration Strategy Framework, a model that helped Glo align its marketing, retail, and network teams under a single, insight-based vision. This framework became instrumental in driving efficiency, optimizing resource allocation, and boosting customer satisfaction.

As Acting Head of Business Optimization and Analytics, Adesola combined data, geography, and customer insights to design geo-marketing strategies that influenced everything from shop expansion to network investments across Nigeria. His work directly impacted how Globacom improved its Net Promoter Score and service reach.

In his current role as Head of Retail Voice and Acquisition, Arowogbadamu has taken on the core revenue-generating engine of the business. He is responsible for defining the overall strategic direction for the voice segment, developing new products, and crafting go-to-market strategies to grow Globacom's prepaid customer base.

His forward-thinking approach continues to bear fruit. In September 2025, under his leadership, Globacom launched an innovative new value proposition, Glo Talkmasta, that merges affordability with digital lifestyle benefits — a move widely recognized by industry watchers and featured across Nigerian media and digital platforms. This recent success is a testament to his ability not only to manage but also reinvent fundamental business segments.

Armed with an MBA from Manchester Business School and certifications from Harvard University’s Division of Continuing Education in Innovation & Strategy, Adesola’s approach blends global insight with local relevance.

He is also a Fellow Chartered Accountant (FCA) and a Scrum Master Certified (SMC) professional — qualifications that reflect his multidimensional skill set spanning analytics, finance, leadership, and agile execution.

His professional philosophy is simple yet powerful, “Data tells a story. The job of a strategist is to listen — and act on what it says.”

As the telecoms industry embraces artificial intelligence, 5G, and advanced analytics, Adesola Arowogbadamu remains one of those quietly powerful figures driving transformation behind the scenes — turning insights into strategies, and strategies into results.

His story is not just that of a telecom executive, but of a visionary who believes that innovation begins with understanding people — and ends with improving their lives through smarter, simpler, and more inclusive communication.

From ensuring the accuracy of ledger entries to launching multi-million subscriber products and setting a national expansion strategy, his career is a powerful narrative of transformation.

He remains a formidable force in the telecom sector—a leader who understands that the future of growth lies in the intelligent fusion of data, finance, and deep customer insight.

As he continues to lead and innovate, Adesola Arowogbadamu isn't just participating in the industry; he is actively shaping its future.