Earlier at Social Media Week Lagos 2017, Chris Cox, Chief Product Officer at Facebook, said video is the future of media. At a session tagged "How Live Video Can Transform African Storytelling," experts broke down live video and its many applications in the Nigerian context.
Members of the panel included Adetomiwa Aladekomo, Director of Client Service and Strategy at Ventra Media Group; Jadesola Osiberu, Founder of Tribe85 Productions; and Sisi Yemmie, CEO of SisiYemmie. The panel was moderated by CNN Africa supervising producer Stephanie Busari.
The panel discussed how live video was gradually becoming a tool for telling great African stories and how people can use live video to tell their stories to a worldwide audience.
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Recognizing the challenges that content creators could face as they try to develop content around live video, members of the panel opined that consistency was the greatest asset a creator could have, closely followed by compelling stories.
During the Q&A session that followed, panelists spoke about the major pitfalls of live video and ways in which users can avoid them. Responding to a question about what medium would be best for live videos, Sisi Yemmie said, 'For me, its Periscope. It just has a way of notifying my Twitter followers when I start a live video. And that is where my core audience are.'
Participants in the session were further encouraged to aim for consistency when it comes to live videos and while a pre-prepared set is good for aesthetics, urged members of the audience to still pursue content creation using live video.