Lego To Launch Hi-Tech Version For Smart Phones And Tablets

Many toy companies are exploring hi-tech versions of their games trying to tap into the new tech market to  capture the attention of their loyal kids, and of course the money that comes as returns diverting from physical products to smart games.

Here is a break down of Lego virtual games:

In Lego Fusion Town Master, kids are expected to build house facades on plates and import them into a game that simulates a small town, inhabited by Lego figures.

In Battle Towers, the kids are to build sections of a medieval-style tower and defend it against  some flying monsters.

In Create and Race, they build cars and race them on a virtual track. Different designs yield cars that differ in speed, durability and handling.

In September, Lego is coming forward with Resort Designer, in the style of its Friends line that is intended to appeal to girls."The games are designed to force players to return to the physical blocks and rebuild their structures", said Ditte Bruun Pedersen, Senior Design Manager at Lego's Future Lab.