This is a huge benefit for business owners, brands and companies who aim to push their products and services online.

This not to say traditional media isn't effective but sometimes it's not that easy to know exactly what is working and what isn't, how it works and why customers are responding positively or negatively towards your products and services.

Measurability in digital can aid you in pointing out the success of your campaigns, even giving you information on the channel, audience segment and time of the day. One form of measurability is web analytics which is the tracking, analyzing and drawing of insights from online data. It can also help your business further by helping you understand your customers' intent.

Online data answers the question of what your target customers are looking at or doing but together with other insights, you can as a business, brand or company understand why your target audiences are doing what they do.

Though the first step in measurability is understanding the technology behind it, it also entails understanding the connection between your customers and the technology available.

At RDM, we ensure the ultimate goal of measurability is being able to use information gotten to craft the most effective and relevant marketing messages for clients which will satisfy your customers at a certain profit.

Written by Ogechukwu Okonkwo

This is a feature by RDM