Improving your marketing tactics with conversion optimization

What is conversion optimization? Although this term has no real definition, it is said to be the tweaking and testing of websites in order to affect sales positively.

Here's a real life example: You are about to open a big fashion store, as fancy as that may sound, it could be hard trying to find the right spots to keep different items so they would be well advertised to customers who visit the store.

These include having a suitable changing room, well stocked racks in strategic places for visitors to notice, determining where to place your mirrors, lights, chairs and so on. It is advisable to keep testing where each item should be placed in your store to see which position affects sales best.

Later on, you may want to give your customers a new feel of your store by remodeling, reorganizing everything to attract new customers and keep the old ones coming back in order to drive sales positively.

In the same way, if your store is moved online, different visitors can be shown different versions of your webpage instead of going through the hassles of reorganizing your store and these separate versions can be tracked to see how they affect sales.

Unlike an online store that needs to be shut down during remodeling, websites do not need to do that. New versions of your website can be created, tested and replaced once approved. You also get to see real results of how sales are affected as numerous customers pass through your online store unlike offline stores where you have to wait till the end of the day to get results.

All these functions are what conversion optimization is all about - the testing and tweaking of websites to drive sales.

At RDM, we ensure our clients give their customers the ultimate satisfaction by offering the best conversation optimization tactics for their online businesses.

Article by Ogechukwu Okonkwo

This is a feature by RDM