Falz The Bad Guy and Adejuwon Isola-Osobu of Jay Osbie revealing a tee shirt from the new line play

Falz The Bad Guy and Adejuwon Isola-Osobu of Jay Osbie revealing a tee shirt from the new line

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Rapper and social media sensation; Falz The Bahd Guy recently signed a merchandising deal with online fashion retailer; Jay Osbie to produce, co-design and sell his fashion merchandise.

Falz teamed up with Jay Osbie CEO, Adejuwon Isola-Osobu to launch a limited edition of male fashion pieces including shirts and tees with catchy phrases like "Ello Bae" and "Marry Me" coined from the entertainer's social media campaigns/competitions.

 A recent media briefing took place at the Jay Osbie HQ Ikoyi Lagos to talk about the partnership where Falz revealed the launch was an essential move as he further seeks to diversify his entertainment business.

Jay Osbie's artistic director, Adejuwon said the collaboration with the rapper was perfect for the brand as he is a major influence in the entertainment scene and that his uniqueness and dynamism were synonymous with the Jay Osbie brand values.

The uber stylish “Marry Me” crooner said that his collection was inspired by his personal style and enigmatic character.

Falz and Adejuwon spoke about the new collection, watch the video below.

You can shop the collection on www.jayosbie.com/falz

Contact Jay Osbie on 09027443744

BBM: 5165E658.

IG & TWITTER: @jayosbie

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