The festival will feature drinks exhibition, masterclasses, summits as well as interactive sessions for guests to communicate with drink experts.
Coming on the heels of an Euromonitor International, a world renowned business intelligence company report that Nigeria consumed 36.68 million litres of soft drinks in 2016, its spirits market worth $6 billion, and beer accounting for 55% of the total market share, this event will no doubt take Christmas to a whole new level.
The event will take place from December 1 - 3, 2017 at the Balmoral Convention Centre, Federal Palace Hotel, V.I.
Brand owners, retailers, and holiday fun seekers will besiege Lagos in the single largest gathering of stakeholders in the drinks’ business ever witnessed in Nigeria.
The International Drinks Festival will feature exhibition of various drinks brands, Masterclasses with various drink professionals, various summits which will give the attendees opportunities to ask questions and interact with the drink experts.
The unveiling ceremony was an indication of the glamour and finesse that would encapsulate the major event with various media houses present as well as the crème de la crème of the music, movie, and beverage industry and also the political class.
Guests were treated to a cocktail session featuring a spirit bar, palmwine joint, and a local beer parlor complete with ladies on stilts, and some standing inside waist-high glass chandeliers. It was a sight to behold!