Pop star Rihanna launched her Fenty Beauty line at NYFWSS18 on 8th September 2017, the entire collection just went live, take a look...
The pop star rolled out a full collection of makeup for the face with tools inclusive; a whooping 40 shades of foundation, primer to matte skinstick, concealer, contour and highlight in trio (Match Stix Trio) that comes customizable, highlighter, lip luminizer, brushes even portable touch up brushes, makeup sponge, blotting powder, paper and refills! she did the whole haul.
One thing that easily stands the collection out is how there's a wide range of products for diverse skintones. She focused on creating formulas that would work universally/ for all skin shades.
"Fenty Beauty was created for everyone" Rihanna shares via a release, the line is created "for women of all shades, personalities, attitudes, cultures and races. I wanted everyone to feel included. That's the reason I made this line so that women everywhere would be included”. We see just that!
Meanwhile the sale is live via www.fentybeauty.com