As Muslims all over the world, including Nigeria, continue with the annual Ramadan fast, Unilever Nigeria Plc. is reaching out to Muslim faithfuls.
This is the company’s way of encouraging consumers to take action in line with the spirit of Ramadan through the ongoing Ramadan campaign for her flagship Lipton Yellow Label tea brand.
The Lipton Ramadan campaign is about reaching out to Muslims and encouraging them to #ThinkLessDoMore by taking actual, concrete actions this season without expecting anything in return.
The campaign kicked off first week in June with some popular social media celebrities using the hashtag #ThinkLessDoMore on their twitter and Instagram handles and will continue throughout the Ramadan period on television, radio, social media and other communication channels.
Speaking about the rationale behind the campaign during one of the mosque activations, the Category Manager Tea and Spreads, Vivian Ihaza explained that the Ramadan period is a very important one for Muslim Lipton consumers across Nigeria.
It is not only a time of reflection and prayers but also a time to reach out to someone in need. She added that “It is a fundamental human truth that we all have good intentions and thoughts that are related to social goodness but most times, our busy lives get in the way of turning these thoughts into actions”.
Since the campaign started, the Lipton mobile Lounge has visited Muslim faithfuls in various mosques spread across Lagos, Ibadan, Osogbo, Ijebu-Ode, Jos, Bauchi, Abuja, Kano and provided refreshments to Muslim faithful at Iftar in the evenings.
This week, the Lipton Ramadan Lounge will be open to Muslims at select mosques in Ilorin, Yola and Sokoto with many more cities to be activated before the end of the Ramadan fasting period.
There was a lot of excitement and smiles on the faces of the Muslim faithfuls, as they received their refreshments from the Brand Ambassadors and they wished all other brands would emulate them because it is in line with observing Allah’s injunction of giving and sharing during Ramadan.
As the Lipton Brand Manager, Tayo Adesokan also pointed out, “It’s not just about Lipton preaching but also taking concrete actions too. This is Lipton’s way of also “Doing” in line with the campaign idea”.
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This is a feature by Lipton.