93-year-old Italian entrepreneur who brought the stove-top Moka coffee maker to the masses was buried inside one of his iconic, octagonal aluminum pots.
Italian entrepreneur buried inside coffee pot
93-year-old Italian entrepreneur buried inside one of his iconic, octagonal aluminum pots.
Italian entrepreneur buried inside coffee pot
Renato Bialetti, 93, died last week and his children decided to honor his life's work by placing his ashes in a container that symbolized his family's legacy.
Bialetti's three children Alfonso, Antonella and Alessandra reportedly, came up with the idea to bury their father in the octagonal coffee pot he dedicated his life to popularizing.
When the ceremony ended, the pot was placed in the family tomb next to the remains of Bialetti's wife Elia.
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Bialetti took the modest sales of his father's company, which had only manufactured 70,000 pots when he gained control in 1947, and used an aggressive marketing campaign to make the pot a staple in coffee-drinking homes, with approximately 330 million sold worldwide.
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