La Casera's Thrill Trail Campaign kicked off with singer, Small Doctor, at the popular Lafenwa Market in Abeokuta, Ogun State, much to the delight of consumers.
La Casera Apple, which is Nigeria’s first carbonated Soft Drink (CSD) in PET bottle stormed the city in grand style, armed with Nigeria’s singing sensation, Small Doctor, and several other local performers who gave the excited consumers an experience which saw consumer participate in dance, mime and comedy competitions, wherein hundreds of participants left with numerous prizes and free cases of refreshing La Casera drink.
According to the Managing Director of The La Casera company, Mr. Roland Ebelt, “we have for the past 15 years offered Nigerians with a high quality, premium and refreshing apple drink and this has earned The La Casera Company the hearts and love of millions of consumers across Nigeria.
The La Casera Company PLC has also won several awards and recognitions both from the industry regulatory bodies and other corporate bodies alike, and for us the consumer still remains the number 1 Apple Brand in the CSD sector in Nigeria.”
While explaining the essence of the La Casera Thrill Trail, Mr. Ebelt said “as a company, this is an opportunity to interact and engage with our consumers; and avenues such as this are greatly cherished.
"The La Casera Thrill Trail would be in Ogun state for four days, offering consumers a firsthand experience of fun, excitement and refreshment through dance and drama.
“This is an opportunity for The La Casera Company Plc. to reward our consumers with loads of exciting prizes and free La Casera Apple for their loyalty to the Brand over the years.
“Statistics from research carried out over time has shown Ogun state to be an abode for high number of our consumers, and for four straight days, our team would be thrilling the good people of Abeokuta in a way they have never experienced before, as we will not only be giving people the opportunity to let their hair down and have some fun, but they can also stand a chance of winning exciting prizes.
“Our Team will also be engaging with consumers on a one-on-one basis, while offering them the best of Nigerian music from up and coming artists that will be part of the Thrill Trail.
“The Thrill trail will be supported by an exciting radio campaign where callers and phone into the radio stations and win exciting prizes and cases of La Casera Apple.
“So listen into your favorite radio station and be part of the fun and excitement of the Thrill Trail campaign.”
Mr. Ebelt further reiterated the La Casera company’s commitment to reaching several of its consumers, as the Thrill Trail would be visiting other cities across the country such as Lagos, Ondo, Ekiti, Osun, Ilorin and several others over the next few weeks.
“The feedback from the field today is very reassuring and shows that La Casera Apple remains the leading premium Apple Drink in Nigeria today.
We are game changers and we will continue to look for ways to excite and connect with our teaming consumers.”
Mr. Ebelt therefore urged all La Casera consumers across the country to come out en-masse, join in and have some fun with the exciting Thrill Train, and walk home with exciting prizes.
La Casera, I love this drink!
This is a feature by La casera.