With companies like Uber and Easy Taxi, Southeast Asia is flooded with ride booking companies and numerous startups.
Hooi Ling Tan - Founder, GrabTaxi
Hooi Ling Tan, former McKinsey consultant, co-founded GrabTaxi with Anthony Tan, one of her classmates at Harvard.
Hooi Ling tan, GrabTaxi Co-Founder
Yet Malaysia-based ride booking startup GrabTaxi is gaining traction and was recently named one of Southeast Asia’s unicorn startups, with an estimated billion-dollar valuation.
Hooi Ling Tan, former McKinsey consultant, co-founded GrabTaxi with Anthony Tan, one of her classmates at Harvard.
The companies aim was to connect customers directly to taxi drivers via a mobile app. So they came up with a business plan and were the runners-up in Harvard Business School’s 2011 Business Plan Contest.
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Launched in 2012 in Malaysia, the app is now available in 21 cities across the Southeast Asian region and the company has raised USD 340 million in funding so far.
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