Don Jazzy admits the singer's type of music is not popular, but is hoping that with time, more Nigerians will get familiar with his sound.
The Mavin boss recently signed three acts in rapper Poe, twin singers DNA Twins. and the alternative singer Johnny Drille.
He seems to be confident with Poe and the DNA twins, due to their respective genres rap and pop being relatively more popular than the latter Johnny Drille's class of music, which borders on Alternative R&B.
That genre of music is popular among few music listeners, hence Don Jazzy's doubts as to how marketable Drille would turn out to be.
This is his first attempt at signing such type of artist. The trend has always been to sign pop and R&B artists. Gong wayback to the Mo hits era which saw the likes of Wande Coal, D'banj and Dr Sid to the Mavin signed acts such as Tiwa Savage, Di'ja, Reekado Banks, Korede Bello and most recently Iyanya. These artists tend to attract show promoters and command high performing fees.
But Don Jazzy has decided to take a calculated risk with Johnny.
Speaking with HipTV, he says he hopes in the next couple years, they get bigger and increase their fanbase.
On Johnny Drille, the genious producer reveals he has been listening to Johnny Drille for years, admitting that his music is not particularly mainstream but is banking on him to become a more popular household name as time goes on.
"I hope Nigerians start to appreciate more of Johnny Drille's sound - alternative music, I have loved him for like three years now, I have listened to him for like three years now but I was thinking, are Nigerians going to like this, are they going to buy this thing, how many fans are we going to get, is he going to fill up Eko Hotel..." Don Jazzy said expressing his initial fears.
The producer maestro however rests in the fact that Mavin records is already suceessful and if anybody is to be taking such risks, it should be one of those people, expressing hope that Nigerians will come around getting to vibe to the 'My beautiful love' crooner.