Srdjan Wore a Watch with Novak's DNA Embedded! Here's Why the GOAT Had to Buy His Own Watch /VIDEO/

Srdjan Djokovic wore precisely such a watch during the match against Zalgiris. The Swiss company's idea was for Djokovic to wear his watch during matches, and the Serbian ace did try, but it was impossible to change the habits of someone who has held a racket and hit a ball for decades and is 39 years old.

"Hublot created a watch for Djokovic to wear during matches, as they wanted a piece of the pie that Richard Mille had with Rafael Nadal, who wore their watches for almost a decade while playing. However, Rafael Nadal started collaborating with Richard Mille when he was younger and could adapt to wearing a watch. I knew Novak wouldn't wear watches during matches, because a man who is 37, 38 years old, with a career spanning two decades, cannot now get used to wearing a watch," said Strahinja Đorić from Sportal.

Attention was paid to every detail, and maximum effort was invested to ensure Novak wore the watch during matches, which ultimately proved unfeasible.

They even came up with a cool idea... They collaborated with Lacoste to integrate the watch into his right wristband, so it would effectively make no difference whether he wore a watch or not. He said, "I'll go to wipe myself, hit my head with the watch, and that would be such bad anti-advertising; I'd get a bruise or something," and he's absolutely right.

Đorić attended a Hublot event where he witnessed the company's CEO trying to get Novak to confirm whether he would wear the watch during matches.

"Hublot CEO Julien Tornare questioned him, asking him three times in a row for confirmation that he would wear the watch during matches. Djokovic, however, dodged the question, repeatedly saying, 'Well, I'll see, I've been training...' and so on. So, even Hublot itself didn't know until the last moment whether Novak would wear the watch or not. He doesn't wear it while playing, but as soon as the match ends, he puts it on his wrist."

Novak received one of the hundred copies of his watch, but he had to pay for one for his own brother, Strahinja reveals.

"Marko Djokovic was sitting in Monte Carlo as his coach in the box, wearing this watch. I was told that Novak bought this watch. So, he received his own, but he bought one for his brother at a price of 55,000 euros, which is what this watch costs. Did he have to buy his own watch? He had to buy his own watch for his own brother. Which is named after him. It bears his initials, his logo, his DNA in the case, he had to buy it for his brother to wear. There are only 100 pieces in the world, and the purchasing method is very strict. Only someone who owns a Hublot collection, a history of purchases, can buy it. From conversations with people from that company, I learned that their sales are going well and that only a few pieces are left. We can say that this campaign was successful for both Hublot and Novak."

While Novak exclusively wears watches from companies he collaborates with, the story is somewhat different when it comes to family members. His father, Srdjan, in particular, boasts a unique collection.

"I've never seen Novak with any other brand except the one he's currently collaborating with. However, Jelena and Srdjan wear different brands. Srdjan wears a magnificent watch; it's the number one watch I would choose from this list of athletes. Srdjan wears a platinum Patek Philippe, and the fact that it's platinum means it's extremely valuable. When Srdjan put on the Frank Muller 'Kosovo Girl' watch – that's a watch not just anyone can pull off, but when I saw him wearing it, greeting Novak who had won gold in Paris, and he was standing below the balcony wearing that watch – that news resonated worldwide! Srdjan doesn't have to wear what his son wears, because he's not their ambassador, Novak is. However, Novak tries to ensure that those who appear in the front row of his box, which is frequently shown live on camera during broadcasts, are supplied with Hublot watches," Đorić said, adding:

"Novak is a man who doesn't buy watches; he receives them exclusively from the brands he represents as an ambassador and wears them. He first worked with Audemars Piguet at the beginning of his career. That was short-lived, then AP completely exited the world of sports. Novak was then picked up by Seiko, which is very interesting, for a tennis player of his caliber to collaborate with a brand accessible to the masses. The collaboration ended in 2020. Hublot was the first to recognize him, and since then, Novak Djokovic mainly wears the Big Bang Unico. Last year, I was in Paris for the personal presentation of his watch, made by recycling Novak's shirts and rackets. He personally insisted that the production of his watch have as little environmental impact as possible, in line with the life he lives. It's the lightest Hublot watch ever, weighing 55g, blue, with tennis details. Novak doesn't have overly expensive watches; he's a man who collaborated with Peugeot and drove a Peugeot, while Nadal at that time was buying a hundred-million-euro yacht and parking it in Monaco. It's clear that Novak has no problem with that and wears what he's given."

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