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How has Twitter affected Baseline’s case against singer?

Skales and Osagie
Skales and Osagie
Perhaps the best boon from Twitter is the amplification of events, and the chance to sample opinions while providing a platform for discussions. That’s the only true gain of the affair, and there are still doubts about how it benefits all the affected parties.
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Nigerian Twitter is a slippery slope. It’s a hub of thought pushers, troll champions, wise sages, experts and many more. Once a story find its way into Twitter, it goes through all these schools of thoughts, with each retweet or 140-word opinion creating new angles and dimensions to it.

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But Skales’ story is special.

The singer was two days ago,  detained together with his manager by the Police, following a petition made by his record label Baseline Music, accusing both parties of fraud. Skales and his manager Osagie Osarenkhoe are alleged to have failed to remit funds to the record label account, from several deals and performances involving Skales.

Parts of the petition reads: “The Company noticed that although Skales was listed as performing at various concerts, shows, tours and other events, none of the monies received from these events was remitted to the Company.”

“In this regard, the Company invited Skales and his manager Teresa Osagioduwa Osarenkhoe to various meetings seeking an account and a reconciliation. At these meetings, both Skales and his manager Teresa Osagioduwa Osarenkhoe insisted that the events in question were not paid events and as such there were no monies to remit.”

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While the news emanated, twitter was on fire, with many weighing in on the affair. All the parties joined the fray, with each section ensuring that their voices got heard. But this case was for the experts. You know that elite group of finger-happy people who have an expert opinion about everything, ranging from the North Atlantic Trade Treaty, down to the price of biscuit and the change in the quality of Tom-Tom.

Record label operations, recording deals, contracts and the entire music is quick meal for them. They know it all, and they have dissected it with abandon. We have seen people become overnight authorities on label deals, because it’s the most trending topic. Arguments are created, and fought over, victors are declared, egos are bruised, and witty comebacks become the order of the day.

Although sometimes, some truth and new information seeps in. Skales’ termination fee of £10 million was filtered into the news via Twitter. That nugget of prized information have made everyone smarter, more knowledgeable, and brings with it a new dimension into the game. When this happens, it’s priceless. But this is rare. New information about a topic is hard to glean from twitter. Opinion is the currency.

Skale’s deal, in light of new information, has been demonized for its ‘unfair’ clauses, out of emotion and a shallow understanding of the music business. Only a few voices coming through, have been able to make sense on the issue with their balanced opinion and analysis. Showbiz is a business, and people are offered contracts with terms that can be negotiated before the final signing and commitment. There are commitment release clauses that are thrown in to check the label’s fulfillment of obligations, and also the option to audit the label’s books as it concerns your marketing spend and deductions from your profit.

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