Proença, Ronaldo (and Jesus): The drama unfolds behind the scenes after the Dragão

Upon taking over the presidency of the Portuguese Football Federation (FPF), Pedro Proença inherited the delicate task of managing Cristiano Ronaldo's international farewell. What could have been a glorious tribute to an iconic leader—with all the fanfare Ronaldo deserves and Proença would eagerly deliver—has turned into a colossal headache with far-reaching consequences. Yet, this cannot solely be a concern for the FPF chief. The player and his advisors must also give it serious thought.

No one doubts the immense power of Cristiano Ronaldo's brand. We live in an era where global attention is commanded by individuals rather than institutions—which poses a real problem for the federation. In practical terms, Ronaldo boasts exponentially greater media reach than the Portuguese FA; he connects with more people and generates far more revenue.

The captain's definitive departure amid bitter acrimony inevitably diminishes the FPF's immediate standing. Would a drop in value happen eventually once Ronaldo retired? Of course, but never with the toxic fallout of an open conflict that directly alienates the everyday supporter.

Supporter affection, particularly among international fans, could well endure without Ronaldo on the pitch, but both sides need to handle the situation carefully. In the heat of the moment, it is hard to see global Ronaldo followers rushing to buy a Portugal number 7 jersey; they might opt for a Real Madrid or Al Nassr kit instead. However, Ronaldo must also ask himself how he wants to walk away from all this. Is this the lasting impression he wants to leave—a nation that idolised him, and arguably still does, torn apart or largely critical of an abrupt exit?

Ultimately, how does Ronaldo truly wish to be remembered beyond his extraordinary, peerless sporting career? Diplomacy must prevail. Allowing the final chapter of Portuguese football's greatest legend to be written amidst open warfare would be a catastrophic mistake. Key strategists need to step into negotiations. While Proença holds the inherent authority and duty of the presidency, Ronaldo's camp can rely on former FPF CEO Tiago Craveiro, now a strategic advisor to CR7 SA, who understands the federation's limits and the steep costs of this crisis as well as anyone. Both sides also know one fundamental truth: Jorge Jesus will never accept being undermined.

Portugal play at the Dragão on Sunday, but the decisive game will be played behind closed doors.