According to reports, some users have received a notification asking them to confirm they live with the account owner by entering a code included in a text message or email sent to the subscriber.

The message reads: “If you don’t live with the owner of this account, you need your own account to keep watching.”

Confirming the new test feature, a Netflix Spokesperson said: "This test is designed to help ensure that people using Netflix accounts are authorized to do so."

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Interestingly, the common practice of sharing passwords violates the Netflix terms and condition which prohibits shared usage of accounts with individuals beyond a subscriber's household. "The Netflix service and any content viewed through the service are for your personal and non-commercial use only and may not be shared with individuals beyond your household," the T&C reads.

Users who have received the new notification also get the option to delay verification but it appears that might only be temporal.